writing is like design: design is like writing

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“Writing is like design: design is like writing. Although it is useful to try to teach one based upon the properties and needs of the other, either attempt is apt to fail because people tend to be bad at both. To be successful at either task it is important to be able to take the other person’s point of view, to understand their background and interests, and to make the work fit the powers and limitations of human cognition. A good designer and a good writer have to share certain characteristics, among the most important being ’empathy.'”

–Donald A Norman’s Turn Signals are the Facial Expressions of Automobiles, chapter 17

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